Mcdonalds Case Study

McDonalds case regard For at least 30 years McDonalds had the happen consumer base in the fast nutrient market. They seemed to have the market monopolized, however in time its consumer base drifted away. It would appear that Mcdonalds had become leisurely in the position it was in and put little to no emphases on product variety or property and simply focused on the speed and convinience as the customer draw. Mcdonalds was suffering from low reaping and market base as well as decrease profits.The factors which affected this low growth and pretermit of profit was not only its competitors but also popular opinion of the quality and variety of the food not being up to the same standards of the competition such as Wendys or Burger king. overt opinion on Mcdonalds was that the food it sold was of poor quality with little to no variety and commonwealth would sacrifice the convinience and speed of their order for savouring and variety.To solve this bother Mcdonalds needs to br ing back the erstwhile reliable customers that it lost to the competition. This can be done a few different ways. Introduce sweet aspects to the existing menu, maybe different choices for existing products, possible rebrand and remarket any(prenominal) of these products with a possible price break. by chance improve the flavour of its beef as to improve the taste in all its burgers. -Introduce unexampled items on the menu similar to products of the competition ie.Burger King and Wendys. New slogan, new(a) product apperance on the cups and containers. This is to represent the new Mcdonalds. The previous list of ideas can be implemented the easiest by a complete marketing assail of the new product line and image for the caller-out. The size of the company allows it to have the resources to do this type of stir up with very little financial risk, basically the company has zero to loose but more customers.Mcdonalds slipperiness StudyMcDonalds case study For at least 30 yea rs McDonalds had the lead consumer base in the fast food market. They seemed to have the market monopolized, however in time its consumer base drifted away. It would appear that Mcdonalds had become comfortable in the position it was in and put little to no emphases on product variety or quality and simply focused on the speed and convinience as the customer draw. Mcdonalds was suffering from low growth and market base as well as decreasing profits.The factors which affected this low growth and lack of profit was not only its competitors but also public opinion of the quality and variety of the food not being up to the same standards of the competition such as Wendys or Burger king. Public opinion on Mcdonalds was that the food it sold was of poor quality with little to no variety and people would sacrifice the convinience and speed of their order for taste and variety.To solve this problem Mcdonalds needs to bring back the once reliable customers that it lost to the competition. Th is can be done a few different ways. Introduce new aspects to the existing menu, maybe different choices for existing products, possible rebrand and remarket some of these products with a possible price break. Possibly improve the flavour of its beef as to improve the taste in all its burgers. -Introduce new items on the menu similar to products of the competition ie.Burger King and Wendys. New slogan, new product apperance on the cups and containers. This is to represent the new Mcdonalds. The previous list of ideas can be implemented the easiest by a complete marketing blitz of the new product line and image for the company. The size of the company allows it to have the resources to do this type of campaign with very little financial risk, basically the company has nothing to loose but more customers.